Inexpensive Ways of Promoting Business Online!
Promoting business online is not easy especially when you are just starting. Moreover, it is super expensive. It is hard for new businesses to spend so much on marketing.
But, money matters aside, promoting your business is very important for its success. And, guess what, you can promote your business online within your budget.
In today’s article, we will share with you, inexpensive ways of promoting business online.
‘Promoting’ business in the simplest words is ‘getting the word out.’ It is more than just handing over your business cards. For online businesses, the market is huge and the challenge is bigger.
You have to make sure that people are looking at your advertisements.
- Branding Your Business:
Many of you may have done this already. But, small businesses and online sellers and service providers ignore the importance of proper branding.
Having a business name is not enough. You must have a professional logo. Moreover, you must have a tagline or slogan that represents your company/business. Now, is the time to make a website and get personalized letterheads for your business mail.
Your promotional tagline should be a part of your mails and e-mails.
- Promote Business Online on Social Media
Social media is great for promoting business online. So, don’t forget to use online platforms for marketing your business.
Make professional accounts on:
- Youtube
Share important information with your followers. It doesn’t necessarily have to be about your business.
Publish your social media posts with lots of attractive images. Add brief, reader-friendly and interesting details. in the end, don’t forget to use your business name or tagline.
- Promoting Business Online with Website and Blogs:
If people are interested in knowing about your business, make it easier for them. The best way to do that is by making a business website.
Provide information about your company, your products or services, and your certifications. Add FAQs and contact details. make your website comprehensive so people will learn about everything and would trust your credibility in providing what you promise.
The next step is to use a blog to spread the word. Develop a blog strategy based on Search Engine Optimization (SEO), Competitive Research. Some people also rave about the effectiveness of Guest Posting.
- Collaborating with other Businesses
You may have seen people Instagram influencers or Youtube stars collaborating all the time. You can use the same strategy to market your business.
By joining with other businesses, you can extend your reach to your target audience.
For example, if your online business is to make and sell baby accessories, you can collaborate with businesses selling baby apparel. Or you can also contact online kids stores, parenting and pregnancy website, and blogs.
If you are lucky, you can plan a joint marketing plan with one of the businesses that complement your services or products. This can be a great way of reducing the overall cost of marketing.
- Promoting Business Online through Free Giveaways
Last but not the least, you can use promotional items to market your business. On your social media, or collaborating with other businesses, conduct exciting giveaways for your customers.
Send a promotional gift to your clients to win their hearts. People love freebies! They will love to sign up in return for a freebie.
As you may already know, gathering emails from your target audience is very vital in marketing an online business. Giving free gifts or sending away your custom promotional items can be a great way of advertising your business.
This will also allow you to send valuable marketing emails to these target customers in the future. For choosing products that you can send out, think of things that represent your business.
When you are giving away something free, the quantity doesn’t matter. Quality does! You can even send your product samples. Get deluxe or travel-size packaging for small portions of your product.
If your product succeeds in amazing your customers, you can expect many orders after this. To make the whole freebie or gift more attractive, you can send it out in beautiful packaging. And, what better way to do that than using promotional bags with custom logo/business name/tagline.
For businesses, selling services, this can be a challenge. Buying products for giveaways can be expensive. Therefore, it is better to think of another plan.
For instance, you can send a small package with a beautiful, sturdy promotional bag personalized with your logo. With that add a coupon offering discount for your services.
Wrapping Up…
We hope these inexpensive ways of promoting your business online can help you. Let us know what you think. We look forward to hearing from you.
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