Everyone likes to talk about the benefits of gifting promotional bags. Today, let’s talk about the science behind promotional gifts. We will explore the psychology behind promotional marketing. We will also share the secrets to making your promotional marketing even more effective.

You can use promotional gifts as a way of saying thank you to your employees and customers. Gifts are much more effective than just using words. So, promo gifts can make your customers (and potential customers) feel appreciated.

According to a psychology professor at the University of Salford, people purchase things from brands that they like. If you give out promotional gifts, you can win over your clients. This builds an emotional connection between your brand and your clients.

When you build such a relationship, it shows that your brand is willing to invest in your clients, both financially and in terms of time. It also shows empathy and respect for your clients. So, promotional gifts are also a secret to creating long-term relationships with your clients.

Psychological Effects of Giving Out Promo Gifts

Here are some psychological effects of giving out promo gifts.

Endowment Effect

The endowment effect is that an individual values a gift more if it belongs to them. When you gift someone a product with your brand’s logo on it, it becomes their possession. This automatically increases the value of the product in their eyes.

Carpenter Effect

The carpenter effect comes into play if a branded gift is useful in daily life. The advertising message gets embedded in one’s subconscious. When you use the gift daily, your brand’s name becomes normal for them. This helps to create brand awareness for your brand.

Customer Loyalty

Some brands are reluctant to invest in promotional gifts when they are just starting. When they are planning their marketing strategy, they often leave promo marketing out of it. However, if you use promo marketing smartly, it helps to establish long-term customer loyalty. If a customer likes your promo gift, it makes them loyal to the brand. It stimulates the reward center in their brain and triggers positive emotions. Therefore, promotional marketing is essential for building an emotional connection with your customers. They will also recommend your brand to others.

Tips for Making Promo Items More Effective

Now that you know about the positive psychological effects of promo items, let’s talk about how to make them more effective.

There is a lot of variety when it comes to purchasing promo gifts for your customers. There are a lot of things to consider, from the price of the product to the preferences of your customers. It’s a trick to stay within your budget and still manage to impress your customers.

Here are a few tips to choose the best gifts for your customers.

Quality

The quality of your promo gifts is the most important factor that you must consider. The quality of your gift speaks for the quality of your brand.

Imagine if you receive a gift that breaks quickly. It is the same for any brand giving out gifts.

Another benefit of ensuring the best quality is that the gift will stay with your client for a long time to come. According to a study, 90% of people like to keep free promotional gifts. So, if the quality of the gift is good, chances are that your customers will keep the gift with them for a long time. Whenever they will use the product, it will be free marketing for you.

Therefore, you should always remember that promotional gifts are not a one-time investment. They serve as a long-term investment for many years to come. Whenever people use your branded product, it will be like a walking billboard for you – minus the expensive cost of billboards! In this way, any investment in promotional marketing will pay off for a long time to come.

Functionality

The second most important aspect of your gift should be its functionality. There is no point in gifting a travel promo bag to someone who doesn’t travel much. Similarly, there’s no point in gifting a laptop bag to someone who doesn’t use a laptop.

So, whenever you are giving out anything, make sure that you think about your clients.

Budget

The budget is the trickiest factor that you have to think about. First off, you have to consider the budget so that you don’t end up overspending and crossing your budget.

Secondly, giving out too expensive gifts can even come off as wrong to your customers. They might think that you are giving expensive gifts to influence them and buy their loyalty.

The way to go about this is to consider giving gifts that are higher in value. For example, if you give out promo bags, they will be valuable to your customers. In fact, promo bags aren’t just a low-cost gift, but they are also quite effective and useful for your customers.

Personalize

Another great idea to make your gifts even more effective is to personalize them. For example, you might want to give your clients a variety of options to choose from. If you are giving out bags, give them different options from tote bags to travel bags. They can choose something that they find useful.

Give Something Special

If you are giving out old, boring gifts, it might not give you the psychological benefits we discussed above. If you want to reap all those benefits, you must choose something special that delights your customers. A great way to do this is to add a surprise element to your gifts. For instance, if you are gifting a bag, maybe you can put a surprise inside it.

So, giving something special leads to long-term memories and brand loyalty.

Key Takeaways

Remember, your promo gifts speak for your brand. They express your emotions towards your customers.

If you want to be special and develop real brand loyalty in your customers, it is important to think out of the box. Do something special. Be creative.

Also, don’t just give out promotional items to your customers. You can also give them to your employees.