With summer just around the corner, everyone is planning outdoor activities for the entire family. One of the most loved outdoor activities that people enjoy is a picnic. Imagine having a delicious lunch in the beauty of Nature while the entire family is close to you. As a business, you can make your customers happy by gifting them promotional items that they can utilize during this time. A great gift would be a picnic bag.

Whether it’s a summer concert, beach trip or hiking picnic, everyone needs a bag to carry around things. Picnic bags are inexpensive, useful and quite convenient to carry. This makes them the perfect choice for your promotional marketing. First off, let’s talk about what kind of picnic bags you can order for your company’s promotional campaign.

How To Choose The Best Picnic Bag?

Choosing the best picnic bag for people you do not know is not an easy job. You might not be aware of their needs and preferences. To help you out in this dilemma, we have created a list of factors that you must consider before purchasing the picnic bags in bulk.

Durability

The first and foremost attribute that you should look for in your promotional gift is durability. The picnic bag must be durable for two reasons. First off, your promo gift represents your brand. So, you must not compromise on quality here. Secondly, the more durable the picnic bag is the longer your customers will use it for. This gives you a chance for free publicity. You will spend money on the campaign just once but your customers will be like walking billboards for a long time to come.

For durability, you must consider the fabric of the bag. You can go for cotton, jute or canvas bags as they all are quite durable and long-lasting. Also, make sure that you are choosing a non-woven fabric.

Straps

You should also consider the straps of the picnic bags before bulk ordering them for your marketing campaign. Backpacks that have well-padded straps are the best ones for a picnic. If the bag has a single handle, make sure that it comes with a mesh outer lining so that it offers maximum comfort while carrying.

Size

The third aspect that you must consider is the size of the bag. Ideally, one would want to fit all the picnic products in a single bag. You can also purchase different sized bags and leave the choice to your customers. Some people might choose a smaller bag as it is easier to transport. Others might choose a larger bag for its capacity.

Compartments

A good picnic bag should also have proper compartments for storing food and other essentials. It’s always a good idea to purchase bags that have insulated pouches to maintain the temperature of foods and drinks.

If your customers are wine lovers, you can also custom order bags that come with a special pouch for carrying a wine bottle. You can also use the pouch for carrying a thermos or bottles.

Easy-to-Wash

The next factor that you must consider is whether the picnic tote bag is easy to wash or not. A picnic bag is bound to get messy with grass stains or food spills. Therefore, an easy-to-wash bag is recyclable. This also makes the bag more long-lasting for the end-user.

Cooling Capacity

The last feature is an interesting one. Ideally, a picnic bag must have some cooling capacity as summers can get quite hot. With such a bag, the end-user can enjoy a good lunch, without any risk of the food getting spoilt. A thermo-insulated bag can be a perfect choice here.

Blanket

You should also check if the picnic bag has space for a blanket. Many backpacks offer a specific compartment for carrying the blanket. This is quite useful as you cannot go on a picnic without one.

Surprise Your Customers

Now that you know what to consider while purchasing the best picnic bags for promo gifts, let’s surprise your customers! Here are some unique ideas that will surely impress them.

You can add a list of the best picnic dishes that they can take on the picnic. For example, berries, watermelon, deviled eggs, cheese, grapes, olives, sandwiches, dips for veggies, etc. are great options. You can also provide short recipes for the foods. With such a gesture, your customers will always remember your brand. This also helps to create a strong brand image in your customers’ minds.

You can also put a fancy “Enjoy the Picnic!” card with your company’s logo.

Ideas for Your Promotional Marketing Campaign

Run Contests

Running contests is a great promotional strategy. You can create giveaways for the participants and winners. This not only increases brand awareness but also helps to create a relationship with your prospective customers.

Give Out A Gift with Every Purchase

Another idea is to give out the picnic bags as a gift with every purchase. You can market this offer on your social media pages and drive more people to your brand. This not only increases brand awareness but is a great strategy to improve customer loyalty as well.

A Final Tip

You shouldn’t just give out promo gifts to your customers. It is also a good idea to give occasional gifts to your employees. You can use the promotional items for this purpose. Here, they will serve two purposes. First off, you are showing a kind gesture towards your employees and offering them a gift in return for their hard work. Secondly, your employees will indirectly promote your brand whenever they use the gift.

So, are you ready to start your promotional marketing campaign with picnic bags? Browse our catalogue now and choose your favorite bags. Happy Marketing!