Your brand identity is what makes you different in the crowd and ensures the marketability of your product or services. During the evolution of your small business, it is always a good idea to bring something new to your customers. So, if your sales are dropping and the Returns on Investment are low, it is time to give your business a new image. In this article, let’s talk about the steps and strategies that you can follow to rebrand your business.

What Are the Benefits of Rebranding Your Business?

Before we talk about the steps to rebrand your business, let’s talk about why rebranding is so important and how it can help you out. First off, remember that the main aim of rebranding is not to create a completely new brand. Rather, this is just a makeover to your existing brand in a rapidly evolving market.

Rebranding can help to increase your brand’s recognition and awareness. Furthermore, it can also help you reach out to a new customer base. Another key reason for rebranding is when you want to introduce new products or set new goals for your brand.

Finally, the bottom-line goal of branding is to stay in business. In an ever-changing market, you have to stay in all the time.

So, now that you know about the main benefits of rebranding, let’s talk about how exactly you can do it in a step-by-step approach.

5 Steps to Rebrand Your Business

Step 1: Plan Your New Identity

The first step is to understand the issues in your current identity and plan a new identity to resolve those issues. Here you have to question your existing strategies and see how well they are working. You also need to consider your brand’s vision, purpose and goals. Think of your mission and quantify it into achievable goals. You can also get feedback from loyal customers to see what they want from your business.

Your new identity should also include your USP (Unique Selling Point). This is basically what makes you special. This is a critical part of rebranding your business.

Step 2: Document the Changes to Be Made

Once you have planned out what needs to be changed, it is time to audit them and communicate them with your employees. You can make a list of everything that needs to be updated, from your logo and brand colors to your website and social media.

Step 3: Research your Target Market Again

The next step is to look into your potential customers and see if you can target another demographic with your new brand identity. In your audience research, you need to reestablish your target. For example, decide their age range, gender, interests, education, etc. Once you have reestablished your target market, it will be easier to implement the changes.

Step 4: Redesign Your Brand

This is the step where you start to implement your plan and things begin to take shape. You can redesign your brand image by changing the brand colors, logo, style, etc.

According to research, a signature and unique brand image increase brand awareness by a staggering 80%. So, you must use your brand’s vision, style along with colors psychology to find the perfect fit for your brand.

Step 5: Launch Your Rebranded Business

And now, we are at the most exciting part of the process: launch your brand! The first step in this is to launch the changes in the internal company culture so that your employees are on the same page as you. Then, invite your audience and let them know about the changes that are coming. If you are low on budget, you can do this using promotional marketing. Give your customers gifts for shopping from your business. These gifts can be anything from promo bags such as laptop bags and tote bags to pens and cups.

How to Rebrand Your Business with Promotional Marketing?

Next, let’s talk in detail about how you can use promo items to rebrand your small business and how we can help you out with that. Promo items are gifts that you can give out to your customers. They are an important marketing tool as they increase brand recognition and make customers loyal to your brand. Furthermore, giving out unique and useful promo gifts also sets you apart from your competitors in the market.

Choose Promo Products According to your New Brand Image

The first step is to choose your promo product so that it aligns with the new brand image, and you can use it to communicate the changes to your audience. For example, if you are upgrading the quality of your products, your promo gifts must reflect that. They must be of top-notch quality to reflect the new changes.

Apart from the quality, the item should also reflect your brand’s values and goals. You can also get a new logo or slogan printed on your promo merchandise to show your company’s rebranding in a subtle way.

Distributing the Promotional Merchandise

The next step of any promo marketing campaign is distribution. For example, if you are moving to a newer demographic, you should distribute your gifts at their events. In this way, you will be able to softly communicate the changes in your brand and invite them to take a look.

You can also give out promo gifts to your employees and make them your brand ambassadors.

Final Words

Now that you know all the rebranding steps, it is time to follow them and expand your business and boost your profits quickly. Remember to follow a proper strategy in your rebranding mission. You cannot do it quickly and get it done with it. You must plan it out gradually and keep your employees and customers involved in the process. Always remember that creating a new brand image cannot happen overnight. You have to take it gradually and let your customers know that you are a better and improved version of the previous brand.