If you are planning your next marketing campaign, you are at the right place. You can get many surprising benefits for your promotional marketing by using these lunch cooler bags.

Whether one is looking for a lunch bag to take with them at work or on a trip to the beach, a lunch cooler bag will always come in handy. With a lunch cooler bag, you will be able to take your homemade food along with you. Now that you know about the value of lunch cooler bags, you can use them as your promotional gifts. Your customers will always appreciate a useful item as a gift from you. All you need to do is to print your logo on the lunch bag and give it out to customers. You can also place your company’s brochure in the bag so that your potential customers can learn more about your company.

Benefits of Using a Lunch Cooler Bag

First off, let’s talk about the benefits of using a lunch cooler bag. If you want to take homemade food to the office or a camping trip, a lunch cooler bag can help you out. In this way, you will not have to rely on getting junk food from outside. Also, it prevents you from catching food-borne diseases.

Another benefit of using a lunch cooler bag is that it is sustainable. You are not wasting plastic every time you have lunch. Thus, you are taking care of yourself as well as the environment.

Furthermore, a lunch cooler bag helps to save money in the long run too. You do not have to use the fridge to keep the lunch cold. Instead, you can let your lunch box sit outside the fridge.

If you order lunch cooler bags for your marketing campaign in bulk, you can easily get a discount. So, giving out these bags is a win-win for both you and your customers.

How to Choose the Best Lunch Cooler Bag?

Now that you know about the many benefits of using a lunch cooler bag, it is time to talk about how to choose the best lunch cooler bag. In this buying guide, let’s talk about all the criteria that you need to tick off from your checklist.

Size of the Bag

First and foremost, you must consider the size of the bag before you buy it. The size depends on the purpose you need the bag for. For example, if you plan to buy a bag for family picnics, it is a good idea to go for a bigger bag that offers more space. On the other hand, if you plan to use the bag for just taking lunch to the office, then you can get a smaller cooler bag.

Cooling Capabilities

This is one of the main aspects of your bag. If you want the cooler bag to fulfill its purpose and not be just another bag, make sure that you consider the cooling aspects of the bag.

Material of the Cooler Bag

Next up, let’s talk about the material of the cooler bag. This is a key factor when buying a bag. The first thing that you should consider is that the fabric should be easy to fold. This is important so that you can easily fold the bag and tuck it away in your purse.

Also, the fabric must be easy to clean as you can never avoid food spills on the bag. Polyester fabric can help you out in this case. It is simple and quick to clean and does not leave any smell either.

However, if you are looking for a fabric that is environmentally friendly too, you can choose a bag made from natural fabric.

To wash your bag, you should follow the instructions given on the sticker inside the bag.

Design of the Bag

Last but not the least, you need to consider the design of the bag. The design should ideally cater to all your needs. It should have plenty of pockets to tuck in utensils. Also, the main compartment of the bag should have a zip so that the food smells do not escape.

Using Cooler Lunch Bags for Your Promotional Marketing Campaign

Now, let’s talk about how you can utilize the advantages of a lunch cooler bag for your promo marketing campaign. This promo gift will help to diversify your promo campaign. Whatever your business is about, it is a great idea to gift a valuable item to your clients.

You can give out this gift at promotional events, conventions, fairs, etc. You can also gift these bags to your employees.

One main thing that you must keep in mind is that the bag must carry your logo. If the logo of your brand is not visible, then it defeats the purpose of using the bag for your promotional campaign. So, make sure that you work on customizing the bag according to your brand’s style. You can also use the same colors as your brand’s colors.

A major benefit of using such items for your promo campaign is that it helps to uphold your brand’s reputation. This is because they are a unique item to give out to your customers. Secondly, your customers will unconsciously associate your brand with uniqueness. Giving out such gifts helps your brand in the long run too. Word-of-the-mouth helps to advertise your brand in the future and that too for free.

How to Promote Your Brand with Custom Lunch Cooler Bags?

• Print out your logo at a visible place on the bag
• Make sure that the bag is made with top-notch quality material
• Experiment with different designs of bags and see what your customers prefer.
• Offer a variety of promo bags that your customers can choose from.
• Offer these promo gifts at an event or as giveaways when your customers shop with you.
• Be eco-friendly to show that your brand is responsible and actively works to prevent environmental degradation.

Now that you know about the amazing benefits of using promo lunch cooler bags, it is time to make them a part of your marketing campaign and reap the amazing benefits.